- 成立背景
- 发展目标
- 核心团队
- 组织文化
- 期刊出版
- 咨询服务
- 培训服务
1. 组织架构
2. 管理团队
总经理：胡家祯
财务总监：朱茜
行政总监：杜歆越
技术总监：高卫
3. 乡土专家委员会
SCC PRESS依托乡土专家委员会（Village Expertise Committee），构建"技术下沉-产业升级-文化活化-数字基建"四位一体的“三农”服务矩阵。乡土专家委员会委员包括但不限于本土技术能手（种植/养殖/加工）， 返乡创业人才（电商/文旅）和基层农技人员，根据实际需求，进行灵活聘用。
首席专家
李兰英，女，博士，教授，硕士生导师。长期从事林业经济理论与政策、森林资源经济与环境管理等方面的“三农”咨询服务和技术推广。现为中国林业经济学会现代乡村林业专业委员会常务委员、副秘书长，中国林业经济学会森林资源与环境经济专业委员会委员、副秘书长，中国林业经济学会集体林经营专业委员会委员，中国林业经济学会技术经济专业委员会理事，浙江省林学会林业经济专业委员会副主任委员，浙江农林大学生态文明研究院生态经济研究所所长。
4.《Agricultural & Rural Studies》编委会
吴延熊教授等任副主编（Associate Editor），20个国家和地区的40余位农业经济学、农村社会学、乡村人文地理学等学科领域的知名专家任编委。编委会委员包括主编、副主编不参与SCC PRESS及其管理团队的任何商业决策；SCC PRESS及其管理团队不参与《Agricultural & Rural Studies》编委会的任何学术决策，保持各自的独立性。
主编
张俊飙博士、教授、博士生导师，浙江农林大学浙江省乡村振兴研究院副院长，兼任中国农业企业经营管理教学研究会副理事长、中国生态经济学学会常务理事、中国生态经济学学会教育专业委员会副会长、湖北省生态经济学会理事长、湖北省农村经济发展研究会理事会名誉理事长、湖北省城乡统筹发展研究会副会长、农业农村部教材建设办公室教材建设专家委员会委员。长期围绕农业经济理论与政策、资源与环境经济等领域，开展研究工作。先后主持各级各类科研项目50余项，其中：国家自科（社科）基金重点项目2项、面上（一般、国际合作）项目4项；教育部项目4项，其中社科重大课题攻关项目1项；中国工程院院士咨询项目4项。在《经济研究》《管理世界》《中国人口·资源与环境》《自然资源学报》《中国环境科学》《中国农村经济》《农业经济问题》《中国农村观察》《科学学研究》等中文杂志上累计发表论文500余篇，在China Economic Review ，Ecological Economics ，China Agricultural Economics Review 等SSCI/SCI/EI收录期刊上发表论文40余篇；出版专著15部；获得各种奖励成果近20项，其中省部级奖励成果12项（一等奖3项，二等奖6项）。
邮箱：Editor_in_chief@sccpress.com
创刊人兼副主编
吴延熊博士、教授、博士后，中国科技咨询协会副秘书长，第二届中国社会学会农业社会学专业委员会常务委员，现任浙江农林大学浙江省乡村振兴研究院编辑部主任、“千万工程”研究院乡村经营与乡村发展研究所所长，杭州市钱江特聘专家，绍兴市特聘专家，绍兴市330创新长期C类人才。已出版《影视创业学》等专著11部，发表论文40余篇；曾主持国家广播电视总局部级社科研究项目5项，云南省自然科学基金重点项目1项，云南省“十五”科技重点攻关项目1项等；现主持国家艺术基金1项（2025-A-05-118-649）、横向合作课题3项。
1. 使命（Mission）
为天地立心，为生民立命，为往圣继绝学，为万世开太平。
To ordain conscience of Heaven and Earth; to secure life and well-being for the people; to continue lost teachings for past sages; and to establish peace for generations to come.
2. 愿景（Vision）
成为"三农"领域领先的学术期刊。
To be a leading academic journal at the nexus of agricultural sustainability, rural revitalization, and farmer well-being.
3. 核心信念（Core Beliefs）
开放，全球，值得信赖，影响驱动。
Democratizing Knowledge: Advancing open access through CC BY 4.0 licensing to ensure that research is freely available and widely shared.
Global: Fostering inclusive dialogue across cultures, languages, and geographies to strengthen global scholarly exchange.
Trustworthy: Upholding integrity through rigorous academic standards, ethical practices, and transparent processes.
Impact-Driven: Prioritizing research that addresses real-world challenges and delivers meaningful societal value.
4. 价值主张（Value Proposition）
相互成就。
Creating Mutual Value: Empowering authors, enriching readers, and advancing progress across agricultural and rural studies.
5. 哲学宗旨（Philosophical Tenet）
少承诺，多兑现。
Promise less, deliver more.
6. 座右铭（Motto）
生而闪耀。
A&R | Born to Shine.
7. 口号（Slogan）
将心注入。
Pour your heart into A&R.
1. Brief Introduction
Agricultural & Rural Studies (A&R, ISSN 2959-9784) is an exclusively digital, open-access journal dedicated to advancing interdisciplinary scholarship at the critical nexus of agricultural sustainability, rural revitalization, and farmer well-being. Published quarterly, A&R features a range of content types—including original research, reviews, perspectives, and commentaries—serving as a professional and innovative platform for rigorous academic dialogue and global knowledge dissemination.
Core Features:
(1)Interdisciplinary Scope: A&R centers on interdisciplinary and multidisciplinary inquiry, integrating insights from economics, sociology, human geography, and cognate disciplines to address pressing contemporary issues in agriculture, rural development, and farmer-related policies—bridging theoretical frameworks to advance holistic understandings of these dynamic systems.
(2)Global Editorial Excellence: The journal is guided by a distinguished, highly specialized, and globally diverse editorial board, ensuring rigorous peer review, cultural sensitivity, and alignment with international scholarly standards.
(3) Culture-Driven Operations: Rooted in our mission, vision, and values, cultural stewardship lies at the core of A&R’s identity. Our unwavering commitment to ethical principles, community engagement, and purposeful impact permeates every facet of the journal’s operations.
(4) Sustainable Non-Profit Model: No Article Publishing Charges (APC) for the first four years. Beyond this, it will maintain a reasonable level of APC for authors worldwide in the future.
(5) Fully Independent OA Platform: As an independent OA publication (https://sccpress.com/ars), A&R prioritizes equitable global access to scholarship while actively promoting your work to a worldwide audience, maximizing its reach and impact.
(6) Tailored Publication Support: Committed to fostering a seamless research journey, A&R offers comprehensive, efficient, and professional editorial services. Recognizing the unique demands of each study, our dedicated team provides structured guidance—from refining article frameworks to managing references—simplifying the publication process and empowering authors to focus on their core scholarship.
2.Aims and Scope
Bridging disciplines such as economics, sociology, and human geography, A&R is a double-blind peer-reviewed international journal that fosters high-impact research connecting theoretical innovation with empirical depth, ultimately supporting evidence-based solutions for sustainable and equitable futures in agriculture and rural communities worldwide.
Aims
A&R seeks to:
Foster critical dialogue on contemporary challenges and opportunities in agriculture and rural contexts, from local to global scales.
Promote methodologically robust research—encompassing quantitative, qualitative, and mixed approaches—that generates actionable insights for academia, policymakers, and practitioners.
Highlight interdisciplinary perspectives to address complex issues at the intersection of agrarian systems, rural societies, and policy frameworks.
Amplify diverse voices, ensuring representation of marginalized regions, communities, and stakeholders in scholarly discourse.
Scope
A&R prioritizes, but is not confined to, research that engages with the following thematic areas:
Agricultural Systems & Sustainability: Studies on sustainable farming practices, agroecology, climate resilience, and the environmental, social, and economic dimensions of agricultural production and food systems.
Rural Development & Livelihoods: Analyses of rural economic transformations, poverty alleviation strategies, rural-urban linkages, and the socio-cultural dynamics of rural communities.
Farmer Well-being & Equity: Investigations into farmer agency, gender and social inclusion, labor dynamics, and the impacts of policies on rural households and vulnerable groups.
AI Innovation & Technology: Research on smart agriculture, precision farming, rural e-commerce, and the socio-institutional implications of AI tools for agricultural and rural development.
Policy & Governance: Evaluations of agricultural and rural policy frameworks, institutional arrangements, and regulatory mechanisms, with attention to their effectiveness, equity, and adaptability across contexts.
Emergent Challenges & Opportunities: Explorations of transformative trends—from biotechnological advancements to climate adaptation—to understand their potential to reshape agricultural and rural futures.
A&R prioritizes empirical research that connects localized insights to broader theoretical or policy debates, as well as critical reviews, case studies, and methodological innovations. All submissions undergo rigorous peer review to ensure scholarly excellence, relevance, and clarity. By bridging discipline boundaries and fostering global dialogue, A&R aims to be a cornerstone of interdisciplinary scholarship in agricultural and rural studies.
3. A Roadmap to Publication
We cordially invite authors to submit original, previously unpublished manuscripts for consideration in A&R. All submissions should be made via our online submission system at: https://sccpress.com/ars. Please do not hesitate to contact us for further queries at travismalone@sccpress.com.
咨询服务——以《Agricultural & Rural Studies》的编委和作者为主体，以“学者之家”为基地，围绕着农业、农村、农民的问题提供服务，提供技术、市场、政策等信息，帮助农民解决生产和技术难题，促进农业现代化和乡村振兴，旨在达成农村宜居、农业繁荣、农民富裕的目标。
全球人口的增长和资源的有限性，未来“三农”的发展趋势正朝着更高效、可持续和智能化的方向发展。新技术、新理念、新模式的推广与应用是推动“三农”革新与发展的关键。为了有效推广新技术、新理念、新模式，需要建立一个多层次的推广体系。这个推广体系包括政府、科研机构、农业企业和农民等多个参与主体。《Agricultural & Rural Studies》可以成为这个推广体系的链接与承载平台，因为学术期刊是开展学术研究交流的重要平台，是传播思想文化的重要阵地，是促进新质生产力发展的重要引擎。《Agricultural & Rural Studies》聚焦“三农”领域新质生产力前沿理论研究和应用推广，致力于打通国际国内学术界域和产业界域，让最新的前沿性理论成果和可复制推广的成功案例为世界知晓，从而实现互学互鉴，共享共赢。
培训服务——以《Agricultural & Rural Studies》的编委和作者为主体，以“学者之家”为基地，开展乡村CEO高端培训、乡村运营国际游学、“三农”高峰论坛、大赛（乡村运营大赛、乡村短视频大赛、美丽乡村摄影大赛、乡村文创设计大赛等）等，以提高乡村CEO运营所需的核心能力与关键素养为目标，重点培养创新能力、品牌意识和营销技巧，形成推进乡村现代化的新质生产力。
新质生产力的核心引擎是创新，创新的关键在人才。人的现实需要是新质生产力发展的必要条件，人的实践活动是新质生产力发展的现实土壤，人才队伍培养是新质生产力发展的澎湃动能。人是改革创新的发起者，是技术应用的实践者，是形成新质生产力最活跃、最具决定意义的能动主体，是发展新质生产力的“关键变量”。
1. 高站位的培养宗旨：“AIGC赋能”，提升创新能力
我们聚焦创新能力、品牌意识和营销技巧三个方向。《Agricultural & Rural Studies》的学术属性可以体现在创新能力上：比如新品种、新技术、新装备、新模式的推广。如何让文创赋能乡村振兴、点亮乡村之美？“千万工程”实施20年来，已有许多成功案例，但也存在开发的产品无人问津、同质化竞争、爆红之后长红难等问题。如何让文创发展从“输血”走向“造血”，让乡村不仅一时“爆红”，更能持久“长红”？乡村文创产品经营管理人才的创新能力是关键。从乡村文化基因解码出发，AIGC赋能促进产品创新，设计创新，模式创新，将“千村一面”变为“一村一品”，从抄形态、贴标签升级到融创意、挖内涵，形成新质生产力。
2. 强纵深的培养特色：“IP+文创”，提升品牌意识
农业品牌建设是推动农业高质量发展的重要举措，培育和发展农业品牌有利于提高农业全产业链现代化水平，引导优质资源聚集，带动产业结构优化升级，是促进农民增收、增强农业竞争力的重要途径。《Agricultural & Rural Studies》封面故事，每期封面向世界推荐中国或国外的一个特色村。文创是一种赋能方式，着重解决消费者的精神需求，所以文创产品开发与销售都需要与IP深度结合。IP是品牌文化中传递品牌形象的媒介，适宜的品牌IP形象能够传递品牌价值。提升品牌的知名度，通过多元的形象与用户之间建立潜在的感情联系。高辨识度的IP不仅提高了品牌知名度，同时带来了巨额的市场利润。
3. 可持续的培养效益：“流量为王”，提升营销技巧
“新零售”时代，品牌推广与产品营销已经发生深刻的变革。乡村文创产品新零售是以互联网为依托，通过运用大数据、人工智能等先进技术手段，对文创产品的生产、流通与销售过程进行升级改造，进而重塑业态结构与生态圈，并对线上服务、线下体验以及现代物流进行深度融合的零售新模式。流量为王的商业模式强调的是以用户为中心，通过精准定位需求、打造优质内容、优化用户体验、持续创新等策略，实现流量的高效获取与转化，从而在激烈的市场竞争中脱颖而出，实现商业价值的最大化。
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